Table 1. Payments and Mobile: Creating engaging payment moments which drive card usage and reduce fraud

Participants in this roundtable will discuss how financial institutions can work with their consumers to detect and combat fraud from the front lines, while increasing engagement within their mobile banking card controls or mobile wallet. This discussion will also walk through best practices for engaging users for fraud detection and opportunities to make payments a channel for customer engagement to help financial institutions grow both card usage and build lasting customer relationships. This interactive discussion will cover topics including:
Giving plastic a digital voice to drive engagement , before, during and after payment
FI branded mobile wallets: realistic or aspirational
What role can location play in payments; as fraud deterrent or location based marketing or both
Is mobile banking really an app or simply a channel. What can to do to make it relevant and sticky
Nearly 1 in 4 people abandon mobile apps after only one use, what makes them sticky

19-09-2017 15:15 - 16:00